Social media in business
Ways social media can be used in businesses to increase awareness and sales.
I will be introducing us to what social media is and why it’s important to our business survival in this Era. Follow me on this learning curve as I talk about social media in business.
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SOCIAL MEDIA IN BUSINESS
What is social media ( introduction into social media, social media platforms)
How can social media be used in business ( to increase sales, create awareness)
Why do we need it in business in this age ( Benefits)
Incorporating it into your business
WHAT IS SOCIAL MEDIA
Social media are interactive computer mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media is a name given to web-based and mobile technologies that are used to turn communication into an interactive dialogue. This interactive dialogue can occur between organizations, communities and individuals.
The internet allows millions of people to connect with each other and also allows business owners to promote their businesses to people all over the world by using web-based applications.
COMMON FEATURES OF SOCIAL MEDIA
Social media are interactive web 2.0 internet based applications.
User-generated contents such as text posts, comments, digital photos and videos
Users create service-specific profiles for the website or application that are designed and maintained by the social media organization.
Users typically access social media services via web-based tech on desktops, laptops, or through phones and tablets though which individuals, communities and organizations can share, co-create, discuss and modify user-generated content or pre-made content posted online.
Some of the most popular social media websites with over 100 million registered users include Facebook, YouTube, wechat, Instagram, QQ, Qzone, weibo, twitter, Tumblr, telegram, reddit, baidu tieba, LinkedIn, line, Snapchat, Pinterest, viber and VK.
Social media can help improve an individual’s sense of connectedness with real or online communities, it can also be an effective communication or marketing tool.
HOW SOCIAL MEDIA CAN BE USED TO INCREASE SALES AND CREATE AWARENESS
Social media can be used to increase sales due to the large number of people present on most social media sites, it has led to companies and individuals advertising and creating awareness campaign by leveraging on social media population.
This can be used to drive up sales because
It opens up your business to more customers than ever
It helps in creating bonds with your customers
It’s a platform for constant communication. i.e., you can easily get feedback from customers on your products or services
It helps in creating a community and loyal fan base or customer base.
There are several ways social media can be used to increase sales but it also depends on the image you’ve created for your brand.
In using social media, visuals are very important, pictures and videos of your products and staff, workplace and testimonials of your customer will go a long way in creating awareness and brand image which will in turn drive up sales.
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