Introduction to Digital Marketing
Importance of digital marketing in business
Last time we introduced what digital marketing is, today we will learning about the Benefits of Online Marketing.
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Other benefits of online marketing include:
The ability to interact with your prospects and learn exactly what they are looking for
The ability to reach a global marketplace
You can save money and reach more customers for less money than traditional marketing methods
Get to know your audience and allow them to know you personally which can help to create brand loyalty
You can track responses to your marketing efforts immediately
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Are You Postponing Digital Marketing?
Why would you choose to postpone putting time and effort into digital marketing? Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.
Small businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers.
This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.
Your Customers Are Online
If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?
The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.
This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.
They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.
If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.
Once they have made that decision, they probably won’t be back.
For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.
When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?
How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world.
If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.
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